Nike celebrated Back to the Future Day by releasing the illusive self-lacing Nike Mag sneakers for charity in Spring 2016.
The official Twitter account for MichaelJFox.org tweeted out a picture of Michael J Fox wearing a pair of the illusive sneakers. The proceeds will go towards The Michael J Fox Foundation for Parkinson’s Research:
Nike has teased the release of the Nike Mag for years, propelling the hype to near mythological levels. The same man who created the most legendary Air Jordan sneakers, Tinker Hatfield, created the sneakers as a prop for Back To The Future II in 1989, featuring self-lacing and lights. Nike auctioned 1,500 pairs of the sneaker on eBay for charity in September 2011 and raised $4.7 million for The Michael J. Fox Foundation for Parkinson’s Research.
Initially a Nike spokesman had no further details on the release other than the fact the self-lacing sneakers other than the fact the company has set the sneakers loose in New York City. However, Michael J Fox sent a picture of a letter from Hatfield detailing the significance of the Nike Air Mag and their release.
Those 2011 Nike Air Mag sneakers are cool and have worked their way through the sneaker resale market for an average of over $6,000, according to resale analytic site, Campless. But, they did not have one key feature: self-lacing technology. Nearly two years to the day of the 2011 Nike Air Mag release, Hatfield and Nike were granted the patent for self-tying shoe technology.
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