Ways To Promote Your Business Through Digital Marketing

In order to contribute to the wealth creation capabilities of Small Medium Entrepreneurs (SMEs), Unique Selling Point (USP) brand management company held its 9th edition of ‘Brand2wealth’ seminar at the MUSON centre, Onikan, Lagos on Thursday, October 8.

The seminar, themed ‘Digital Marketing For SMEs’ was necessitated by the need to empower SMEs with the branding knowledge they need to build competitive businesses and develop strong product and service brands.

The keynote speaker, Caroline Wabara, a renowned digital marketing strategist and other panelists took turns to talk about how SMEs can use social media to promote their brands.

The panelists include Muyiwa Kayode, CEO USP Brand Management, Sola Dawodu, Senior Enterprise Officer, Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) and a representative of Bank of Industry (BOI).


Brand2Wealth was established by USP in 2007. The first edition was held at the Fidelity Bank Training Centre with 55 participants in attendance.

Since then, the program has been held annually in partnership with Fate Foundation.