Popular Nigerian video jockey, VJ Adams launched his much awaited denim collection with foremost menswear brand; Jay Osbie over the weekend.
The collection titled ‘Em Bruto‘ was inspired by the TV host’s personality and love for denim and his personality.
The ‘Em Bruto’ denim available in four variants was co-designed by Jay Osbie; Nigeria’s fast growing online menswear brand and celebrity merchandiser.
It features a unique blend of denim and African print. As stated by Adams, twenty new prints will be debuted on line in few weeks.
According to the brand, ‘Em Bruto’ which connotes “Unrestricted or Unrefined” is inspired by the young Nigerian who dares to be different, who believes he isn’t limited by the circumstances around him and strives for success in the face of daunting challenges“.
VJ Adams displayed his versatility in entertainment when he collaborated with Ice Prince, Sound Sultan, and Splash to release a single title “Winner”.
On 2 February 2014, he featured HarrySong on a song titled “Whazup”, a song which received massive airplay and positive reviews. With a forthcoming debut album, VJ Adams has also worked withOritse Femi, Chidinma, M.I, Pasuma, and Reminisce.
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